LAST UPDATED 22/05/18
Generally, we collect your information when you decide to interact with us. This could include purchasing online, over the phone, in person when you sign up to receive emails from us. We also look at how customers use our website, so that we can offer the best possible experience.
Depending on your settings or the privacy policies for social media and messaging services like Facebook, WhatsApp or Twitter, you may give us permission to access information from those accounts or services.
All your credit card and personal information is encrypted and held on a secure SSL (Secure Socket Layer) server. This protects data during transit, in particular the credit card information, from being intercepted and misused by hackers. Card transactions are processed via Worldpay/PayPal as applicable – At The Movies Limited does not retain any credit card information.
In order for our use of your personal information to comply with applicable data protection law, that use by us needs to fall under at least one of the specific lawful reasons that are set out in applicable data protection law. Examples of these lawful reasons include our use of your personal information being necessary for the purchase of goods or services, or for compliance with a legal obligation.
Where your personal information is completely anonymised, we do not require a legal basis to use it as the information will no longer constitute personal information that is regulated under data protection laws. However, our collection and use of such anonymised personal information may be subject to other laws where your consent is required.
Where your personal information is not in an anonymous form, we will have a lawful reason to use your personal information in such a way to ensure that we provide the very best products to you and our other customers.
We use the Order Information that we collect generally to fulfil any orders placed through the Site (Arranging for shipping, providing you with invoices and/or order confirmations and where necessary to contact you with any order queries).
Additionally, we use this Order Information to:
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimise our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns and occasionally to provide targeted advertising to you based on your previous activity on our site).
Where we have your consent:
Send you marketing updates via email about all the latest news, events and offers at “At The Movies”. You can unsubscribe at any time by clicking the link in any email. We share your personal information with a variety of third party email marketing providers who assist us in delivering our email marketing campaigns to you.
Where we have justifiable reason (legitimate interest):
Respond to customer service enquiries raised in the store, online, social media or on the phone.
Detect and reduce fraud and credit risk.
We share your Personal Information with specific third parties to help us use your Personal Information, as described above.
We use Quickbooks to manage our invoices and sale receipts. You can read more about how Quickbooks uses your Personal Information here:
We use MailChimp to manage and process our mailing list for our newsletters. You can read more about how MailChimp handles this data on our behalf here:
We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here:
You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. You can opt out of targeted advertising by:
FACEBOOK - https://www.facebook.com/settings/?tab=ads
GOOGLE - https://www.google.com/settings/ads/anonymous
Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.
There are several reasons why cookies are used. The most important reason we use them is to make web shopping possible. When you are ready to purchase an item, a cookie allows our site to "remember" that you have added an item to your shopping basket. We use permanent and session cookies to enable our customers to shop and you will need to have cookies enabled to buy anything on our site. You do not need to have third party cookies enabled for our site to work.
Analytics cookies collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don't collect any information that could identify you – all the information collected is anonymous and is only used to help us improve how our website works, understand what interests our users and measure how effective our advertising is.
We use analytics cookies to…
Cookies we have defined as 'analytics' cookies will NOT be used to…
These cookies allow our website to remember choices you make and provide enhanced features. For instance, we may be able to provide you with news or updates relevant to the services you use. They may also be used to provide services you have requested such as viewing a video or commenting on a blog. The information these cookies collect is usually anonymised.
If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
In addition, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information.”
When you place an order through the Website, we will maintain your Order Information for our records unless and until you ask us to delete this information.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted.
We do not monitor, control, or endorse the privacy practices of any third parties.
Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above.
Your right of Access:
If you ask us, we’ll confirm whether we’re processing your personal information and, if so, provide you with a copy of that personal information (along with certain other details). If you require additional copies, we may need to charge a reasonable fee.
Your right to correct information:
If the personal information we hold about you is inaccurate or incomplete, you’re entitled to have it corrected. If we’ve shared your personal information with others, we’ll let them know about the changes where possible. If you ask us, where possible and lawful to do so, we’ll also tell you who we’ve shared your personal information with so that you can contact them directly.
Your right to Data Portability:
With effect from 25 May 2018, you have the right, in certain circumstances, to obtain personal information you’ve provided us with (in a structured, commonly used and machine-readable format) and to reuse it elsewhere or to ask us to transfer this to a third party of your choice.
Your right to object:
You can ask us to stop processing your personal information, and we will do so, if we are:
Your right to withdraw consent:
If we rely on your consent (or explicit consent) as our legal basis for processing your personal information, you have the right to withdraw that consent at any time.
Your right to lodge a complaint:
If you have a concern about any aspect of our privacy practices, including the way we’ve handled your personal information, you can report it to the UK Information Commissioner’s Office (ICO). You can find details about how to do this on the ICO website at https://ico.org.uk/concerns/ or by calling their helpline on 0303 123 1113.
At The Movies Limited is the data controller responsible for your personal information and is registered at the UK Information Commissioner’s Office with registration number: ZA388832
At The Movies Limited is an English company with registered company number: 03845907 and whose registered office is at 73 Cornhill, London, EC3V 3QQ